360 Virtual Tours for Office Leasing
Office leasing tours work because tenant representatives build shortlists remotely and only tour finalists. Capture each available suite, the lobby and elevator arrival, the amenity floor, and the base building conditions a tenant needs for their fit plan. Vacant space is worth capturing despite looking unfinished, since the tenant is evaluating floorplate shape, column spacing and window line rather than decor. Pair every tour with a plan showing dimensions and suite location.
The audience is a broker and a tenant rep before it is ever an occupier, and that changes what the tour needs to contain.
What tenants are actually assessing
- Floorplate shape and how efficiently their layout would fit it
- Column spacing and core position, which govern the plan
- Window line, daylight depth and view quality from the interior
- Ceiling height and condition, particularly in exposed structure suites
- Elevator arrival and how the suite reads on entry
- Amenity floor, end of trip facilities and shared conferencing
Vacant space is worth capturing
Brokers resist capturing raw space because it photographs poorly. Tenants are not evaluating decor, they are evaluating whether their headcount fits and whether the space feels workable. A vacant capture answers that better than a rendered fit plan alone, because it shows the real conditions including the awkward ones.
Serve the shortlist stage
A tenant rep with fifteen candidate buildings needs to get to four. Tours are how that reduction happens now, and a building without one is more likely to be cut on convenience rather than on merit. This is the specific moment where the asset earns its cost.
Show the arrival sequence
Employees experience the lobby and elevator every day and the suite once at signing. Tenants know this. A capture that skips arrival misses a large part of what an occupier is buying, particularly in buildings competing on amenity and experience rather than on rent.
Pair it with dimensions
A tour cannot answer whether a department fits. A plan with a dimensioned floorplate can. Publish them together, since tenants asked to hunt for the plan separately often stop hunting, as discussed in interactive plans for office leasing.
Update when the space changes
Suites get demised, combined, whiteboxed and improved. A tour of a configuration that no longer exists wastes tours and damages broker trust. Assign responsibility for recapture whenever a suite changes state, and treat it as part of the leasing process rather than as a marketing task.
Sublease space is the underserved case
Sublease listings often have furniture, cabling and existing improvements that constitute real value to the right tenant, and they are almost never presented well. A tour showing the existing build out is unusually persuasive here because it lets a tenant evaluate what they would inherit rather than imagining it.
Give brokers something they can send
Leasing brokers forward material constantly, and the format that gets forwarded is a single link that opens without a login and works on a phone. Tours locked behind a portal, requiring registration or failing on mobile simply do not circulate. Ask the provider for a clean shareable link and test it on a phone before publishing.
Track what tenants look at
Tour analytics show which suites get viewed, how long viewers stay and where they drop. That data tells a leasing team which spaces need repositioning or a price adjustment, and it is a stronger internal argument for the spend than a general marketing claim about engagement.
Our 360 tour services cover vacant, built out and sublease office space with plan pairing. Request a quote with your available suites and floor sizes.