New Construction Rendering Services
Sell new homes and communities before they are built. Photorealistic renderings of new construction projects for pre-sales, lender and investor packages, and planning approvals, created from your plans before ground is broken.
For a new build, the rendering is the product. A buyer cannot walk a home that has not been framed, so a photorealistic new construction rendering is what lets them picture the finished home, commit a deposit, and let a builder pre-sell before breaking ground.
Types of New Construction Rendering
From a single new custom home to an entire master-planned community, each new build needs a distinct visualization approach for its buyers, lenders, and approvers.
New Single-Family and Custom Homes
Photorealistic exteriors and furnished interiors of new homes built from your plans and elevations. Multiple facade and finish options visualized so buyers choose with confidence before construction starts.
New Multifamily and Build-to-Rent
New apartment, condo, and build-to-rent communities rendered for pre-leasing and capital. Unit interiors, amenity spaces, 3D floor plans, and exterior hero views that launch marketing 12 to 18 months before completion.
New Commercial and Mixed-Use
New retail centers, offices, and mixed-use developments rendered for pre-leasing, lender packages, and planning submissions. Streetscape, tenant visibility, and material precision communicated before the first permit.
New Communities and Master Plans
Aerial site plan renderings of entire new subdivisions and master-planned communities: every lot, road, amenity, and phase. The launch asset for production builders and developers pre-selling a whole community.
Who Needs New Construction Renderings
Home Builders
Production and custom builders use new construction renderings to pre-sell homes, market model plans, and present finish options. Selling from visuals reduces model home costs and locks in buyer deposits before framing begins.
Real Estate Developers
Developers commission new construction renderings to secure equity and construction financing, win planning approvals, and launch pre-sales for new communities and multifamily projects before breaking ground.
New Home Sales Teams
On-site and online sales teams use exteriors, interiors, and 3D floor plans to help pre-construction buyers picture the finished home. Renderings turn a lot and a plan set into a decision a buyer can make today.
Architects on New Builds
Architects use new construction renderings for client approvals, builder coordination, and planning board submissions, communicating design intent for an unbuilt project in a format every stakeholder understands.
How We Deliver Your New Construction Renderings
- 01
Review Plans and Launch Goals
We start with your construction documents: plans, elevations, and site plan, plus your launch goal (pre-sales, lender package, model home, or planning approval) and your deadline. Material selections, finish schedules, and lot information are reviewed to set the visual direction.
- 02
Build the 3D Model of the New Build
We model the home, building, or community from your drawings: massing, elevations, rooflines, fenestration, and site placement. For communities, every plan type and lot is built so the full development reads accurately from the air and at street level.
- 03
Apply Materials, Finishes, and Landscape
Facade materials, roofing, windows, interior finishes, and landscape are applied to match your specifications and finish options. Buyers see the actual materials they are choosing, which reduces change orders and builds confidence in the pre-construction decision.
- 04
Set Lighting and Camera Angles
We calibrate natural lighting and select the angles that sell: heroic street-level exteriors, warm furnished interiors, top-down 3D floor plans, and aerial site plans for communities. Each view is chosen for the audience, whether buyers, lenders, or a planning board.
- 05
Deliver for Your Launch
Final renderings are delivered in print and web resolution, sized for sales centers, brochures, listing sites, and lender decks. Revision rounds refine materials, lighting, and framing. Project files are archived so renders can be updated as plans evolve through construction.
New construction renderings, by deliverable
- For the building exterior of a new build, see exterior rendering services.
- For furnished interiors of new homes and units, see interior rendering services.
- For top-down furnished plans, see 3D floor plans; for whole communities, see site plan rendering.
- For selling and marketing the project, see real estate rendering services; for budgeting, see the 3D rendering cost guide.
Common Questions About New Construction Renderings
From home builders, developers, and new home sales teams.
Get a Free QuoteWhat is a new construction rendering?
A new construction rendering is a photorealistic 3D image of a building or community that does not exist yet, created from architectural plans, elevations, and material selections before ground is broken. For new builds, it is the only way buyers, lenders, and city officials can see the finished home, community, or development while it is still on paper. New construction renderings are used for pre-sales, model home marketing, lender and investor packages, and planning approvals.
How do new construction renderings help sell homes before they are built?
Pre-construction buyers cannot walk a home that has not been framed, so the rendering becomes the product. A photorealistic exterior, a furnished interior, and a 3D floor plan let buyers picture themselves living there and commit deposits months before completion. Builders and developers use new construction renderings to drive pre-sales, justify pricing, and reduce model home costs by selling from visuals first. The render closes the gap between a spec sheet and a real decision.
What does a new construction rendering cost?
Pricing depends on what you are launching: a single new home exterior costs less than a full new community package with multiple elevations, interiors, 3D floor plans, and an aerial site plan. Most builder and developer packages begin around $5,000 and scale with the number of plans, views, and deliverable types. We provide a fixed quote after reviewing your construction documents. For a breakdown by deliverable, see the 3D Rendering Cost Guide at rendimension.com/3d-rendering-cost/.
What files do you need to start a new construction rendering?
We work from your construction or design documents: architectural plans, elevations, and site plan in any standard format (AutoCAD DWG, Revit RVT, SketchUp SKP, Rhino 3DM, ArchiCAD PLN, or PDF plan sets). Material and finish selections, landscape plans, and lot or grading information improve accuracy. For homes still in design, we can start from schematic drawings, builder spec packages, or reference images and refine as decisions are finalized.
Can you render an entire new home community or subdivision?
Yes. We render single new homes and full new developments. For communities and subdivisions we produce aerial site plan renderings that show every lot, road, amenity, and phase, plus hero renderings of each model or plan type. This is the standard package for production builders, master-planned communities, and multifamily and build-to-rent developments that need to pre-lease or pre-sell an entire community from a single launch.
How fast can you deliver new construction renderings for a sales launch?
First visual sets are commonly delivered in 48 to 72 hours, and full new construction packages are scoped to your launch date. Builders timing a model home opening, a phase release, or a lender deadline tell us the date and we work backward. Because the workflow is fully digital, we deliver for builders and developers in every major US market without on-site visits.
Get a New Construction Rendering Quote
From a single new home to an entire community, rendered before you break ground.