What a 360 Virtual Tour Package Includes
A complete 360 tour package includes the panoramic capture of the agreed spaces, a navigable tour with hotspots between them, a floor plan or map for orientation, an embed code for your website, and hosting for a stated period. The exclusions that change the economics are ownership of the source panoramas, hosting cost after the included period, per space recapture pricing, and whether the tour survives if you leave the provider. Ask about all four before signing.
360 tours are usually quoted as a shoot and consumed as a subscription, and that gap is where the surprises live.
What the package should contain
- Panoramic capture of every agreed space, listed by name in the quote
- A navigable tour with hotspot links between spaces
- A floor plan or map view so viewers can orient themselves
- An embed code and a shareable direct link
- Mobile and desktop viewing, plus basic accessibility support
- Hosting for a stated period, with the renewal price disclosed
- 1 round of revisions to hotspots, labels and ordering
Hosting is the recurring cost
Most 360 tours live on the provider's platform, and the tour stops working when hosting lapses. The first year is often bundled, which hides the ongoing number. Ask what year two costs, whether it rises, and what happens to embedded tours on your site if you stop paying, because those embeds break silently.
Ownership of the panoramas
There is a real difference between owning the source panoramic images and licensing access to a hosted tour built from them. If you own the sources you can rebuild elsewhere. If you do not, leaving the provider means recapturing the property, which is the entire cost again.
Recapture pricing per space
Spaces change one at a time, not all at once. A per space recapture price is far more useful than a full reshoot quote, and providers who only price full reshoots make routine updates uneconomic, which is how tours drift out of date.
Publishing and distribution
Ask whether Google Business Profile publishing is included, whether the tour can be embedded on third party listing portals, and whether analytics are provided. Distribution determines how much of the asset you actually use, and it is frequently priced separately without being flagged.
What is usually excluded
Staging and styling, drone or exterior capture, floor plan drafting if you do not already have one, custom branding of the viewer, and virtual staging of empty rooms. None of these are unfair exclusions, but each is a common assumption and each carries cost.
Rendered tours are a different product
If the property does not exist yet, there is nothing to photograph and the tour has to be rendered from a model. That is modeling work priced like visualization rather than like photography, and comparing the two quotes directly leads to the wrong conclusion. See tour production timelines.
Ask for exclusions in writing
Request the not included list before signing. Providers who answer plainly are the ones who will handle an added space or a rushed recapture reasonably, and the answer itself tells you how the relationship will run.
Confirm who can edit the tour
Ask whether your team can reorder spaces, rename labels or swap a panorama without going back to the provider. Some platforms include a client editor, others charge for every text change. On a leasing library that updates monthly, edit access is the difference between a tour that stays current and one that sits frozen because each small correction requires a purchase order.
Our 360 tour services quote with stated hosting terms, ownership and per space recapture pricing. Request a quote with your space list.