Hotel PIP Submittal Rendering Package
A property improvement plan submittal package is reviewed by a brand against its own design standards, so the renderings have to show the specific spaces the standard governs, with the specified finishes, fixtures and furnishings identifiable. That usually means guestroom and bath, lobby and arrival, corridor, food and beverage, fitness and meeting space. Presentation quality matters less than legibility of what is being proposed. The reviewer is checking compliance, and anything they cannot identify becomes a comment.
Owners often approach this as a marketing exercise and produce beautiful images that generate a long comment list. The submittal is a technical document with pictures. When we scope hotel rendering for a PIP, the brand's design standard is the brief, and the images are built to be checked against it.
Spaces a package usually has to cover
Guestroom. The most scrutinized space in the package. Typically a view showing the bed wall, the case goods and the room layout, plus a second view covering the desk or seating area. Where the property has multiple room types, king, double queen and suite, each type generally needs its own image.
Guest bath. Vanity, shower or tub configuration, and the fixture and finish selections. Brands are specific here and reviewers look closely.
Lobby and arrival. Entry sequence, front desk, seating zones and the brand elements the standard requires. This is where a brand's identity is enforced most visibly.
Corridor and elevator lobby. Often overlooked and frequently commented on. Flooring, wall treatment, lighting and signage.
Food and beverage. Bar, dining and breakfast areas per the brand's program.
Fitness, meeting and public restrooms. Required by many standards even though they rarely appear in marketing.
What makes a package pass cleanly
- Finishes shown as specified rather than interpreted. If the standard names a material family, the image should read as that material.
- Views chosen to show the governed elements, not the most flattering angle. A dramatic low angle that crops the case goods is a failed submittal image.
- Consistent lighting across the set so materials read the same way from image to image.
- Furniture, fixture and equipment selections identifiable, with a schedule that ties to the images. What that specification involves is covered in specifying FFE and materials for interior renderings.
- Room types shown separately rather than one image standing in for all of them.
What causes comments
Ambiguous materials, where the reviewer cannot tell what is proposed. Missing spaces the standard requires. Images that show a design different from the drawings or the finish schedule. Views too tight to establish the layout. And artistic license generally, which is welcome in marketing and unhelpful here.
What to supply
The brand design standard or PIP scope document, the architectural drawings for the affected spaces, the finish schedule and FFE selections with product references, and the room type matrix. If the finish package is not settled, the renderings will document a proposal rather than a specification, and it is better to say so than to imply a decision that has not been made.
Resolution and output requirements for submittal images are covered in resolution and print specs for interior renderings. Broader hospitality work sits under hospitality rendering.
Send us your PIP scope and finish schedule and we will come back with the image list that submittal requires and what we need to produce it.