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3D Rendering

Exterior, interior, and product 3D rendering: techniques, software, materials, lighting, and workflow.

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How Long Does an Interactive Floor Plan Take?

How Long Does an Interactive Floor Plan Take?

Three to six weeks is normal, and the interactive build is rarely the part that runs long.

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3D Floor Plans for Build-to-Rent Communities

3D Floor Plans for Build-to-Rent Communities

A build-to-rent community leases the same four or five plan types hundreds of times. That changes what a 3D floor plan has to do, and it changes what you should ask a rendering stu...

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3D Floor Plans for Affordable Housing Developments

3D Floor Plans for Affordable Housing Developments

An affordable housing 3D floor plan has to survive a funding application, a community meeting and a lease-up. Those three audiences want different things from the same drawing.

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3D Floor Plans for Industrial and Warehouse Space

3D Floor Plans for Industrial and Warehouse Space

An industrial tenant is not buying a room. They are buying clear height, dock position, column spacing and truck court depth. A residential-style floor plan shows none of that.

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3D Floor Plans for Self-Storage Facilities

3D Floor Plans for Self-Storage Facilities

A storage customer is buying a volume they cannot picture. A 3D floor plan for a self-storage facility has two jobs: make the unit size legible, and make the building navigable.

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3D Floor Plans for Coworking Operators

3D Floor Plans for Coworking Operators

A coworking floor plate is sold as three or four different products at once. The floor plan has to separate them visually or the sales conversation restarts every time.

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3D Floor Plans for Restaurant Buildouts

3D Floor Plans for Restaurant Buildouts

A restaurant floor plan is read by a landlord, a contractor and an investor, and each wants something different from the same drawing.

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3D Floor Plans for Car Dealerships

3D Floor Plans for Car Dealerships

A dealership is three operations sharing a roof: showroom, service and parts. The floor plan has to make all three legible without pretending they are one thing.

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What File Formats 3D Floor Plans Are Delivered In

What File Formats 3D Floor Plans Are Delivered In

Asking for every format is not the same as asking for the right ones. Each has one job and one failure mode.

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How Many Revisions a 3D Floor Plan Project Includes

How Many Revisions a 3D Floor Plan Project Includes

Most projects that run out of revisions did not have complicated feedback. They had uncoordinated feedback.

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Build-to-Rent Leasing With Interactive Floor Plans

Build-to-Rent Leasing With Interactive Floor Plans

Build-to-rent has a selection problem apartments do not. The prospect is choosing a house on a street, not a unit on a floor.

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Interactive Floor Plans for Industrial Parks

Interactive Floor Plans for Industrial Parks

Industrial tenants filter before they tour. If the site plan cannot answer clear height and dock count, it is not in the search.

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