Another Word for Rendering Services: Common Terms Explained
Common alternate terms for rendering services
Depending on the region, industry, or firm, rendering services are also called CGI (computer-generated imagery), archviz (architectural visualization), 3D visualization, or simply visualization services. All describe roughly the same process.
Some firms use the phrase photorealistic rendering specifically to distinguish high-end, camera-quality output from faster, lower-detail preview or concept renders.
Why the terminology varies
The variation largely comes down to industry background: game and film studios tend to say CGI, architecture firms often say archviz or rendering, and real estate marketing teams tend to say visualization.
When researching a provider, it helps to search multiple terms, since a studio calling itself an archviz studio offers the same core service as one calling itself a rendering company.
Questions to ask before you decide
- Does the term used in their marketing match the specific service you need (stills, animation, VR)?
- Do they use rendering and visualization to mean the same output, or is there a difference in their pricing?
- Is photorealistic clearly defined in their portfolio, or just a marketing term?
Explore Rendimension's 3D rendering services to see how this fits your project.
To see how this applies in practice, take a look at our architectural rendering services.