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Cost & Business Guides

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Interactive Floor Plans vs PDF Brochures

Interactive Floor Plans vs PDF Brochures

The PDF is not the outdated option. It is the option that survives being emailed to someone who will never visit your website.

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Mobile vs Desktop Interactive Floor Plan Design

Mobile vs Desktop Interactive Floor Plan Design

A plan designed at desktop width and shrunk to a phone is not a mobile plan. It is a desktop plan the prospect has to pinch.

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How to Measure Interactive Floor Plan Performance

How to Measure Interactive Floor Plan Performance

Interaction counts are the easiest number to collect from an interactive plan and the least useful one to report.

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3D Modeling vs 3D Rendering: What You Are Paying For

3D Modeling vs 3D Rendering: What You Are Paying For

The difference between building the 3D model and computing the image, why studios quote the two stages separately, which one drives your schedule, and what changes cost once the ge...

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Cloud Rendering vs a Rendering Studio: What to Buy

Cloud Rendering vs a Rendering Studio: What to Buy

A render farm sells computing time on a scene you already built. A studio builds the scene and takes responsibility for the image. Which one you need, when cloud rendering saves mo...

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Architectural Scale Models vs 3D Visualization

Architectural Scale Models vs 3D Visualization

A scale model is an object people gather around. 3D visualization is content that travels, updates and shows interiors. Where each one is genuinely stronger, how their costs behave...

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Architectural Illustration vs 3D Rendering

Architectural Illustration vs 3D Rendering

Illustration is drawn by an artist. 3D rendering is computed from a model. How the two differ in accuracy, revisions, multiple views, cost and what each one signals to a client.

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Outsourcing 3D Rendering: Studio vs Freelancer

Outsourcing 3D Rendering: Studio vs Freelancer

Studio or freelancer is a question about capacity, redundancy and schedule risk rather than talent. How the two operating models differ, and what to agree before either one starts.

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What a Floor Plan Set Costs

What a Floor Plan Set Costs

The first plan is expensive and the fortieth is nearly free. Almost every pricing mistake in this category comes from ignoring that curve.

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How to Choose a 3D Floor Plan Company

How to Choose a 3D Floor Plan Company

Judge a supplier on a complete set from one project. A single attractive plan tells you nothing about the twelve you actually need.

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What Drives Architectural Animation Cost

What Drives Architectural Animation Cost

Animation is priced by the second, and almost every cost decision is made before the first second is rendered.

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How to Choose an Animation Studio

How to Choose an Animation Studio

Showreels are edited to impress. The questions that predict your outcome are about process, not about the best work a studio ever produced.

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