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3D Rendering

Exterior, interior, and product 3D rendering: techniques, software, materials, lighting, and workflow.

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Renderings for Reversed and Mirrored Home Plans: How Builders Show Both Orientations

Renderings for Reversed and Mirrored Home Plans: How Builders Show Both Orientations

When a home plan is built reversed on some lots, builders can mirror the floor plan, render the reversed exterior for key lots or add a clear note that the plan may be built in eit...

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A Shared Rendering Workflow for Architects and Builders: One Model, One Set of Images

A Shared Rendering Workflow for Architects and Builders: One Model, One Set of Images

A shared rendering workflow lets the architect and the builder use one model and one studio for both approval and marketing images. The architect provides the design model and draw...

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Refreshing Renderings for Older Home Plans: When and How Builders Should Update Images

Refreshing Renderings for Older Home Plans: When and How Builders Should Update Images

Builders should refresh renderings for older plans when finishes, elevations or options change, when image quality looks dated next to competitors, or when plan pages underperform....

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Quick Move-In Home Renderings: Selling Inventory Homes Before Photos Are Possible

Quick Move-In Home Renderings: Selling Inventory Homes Before Photos Are Possible

Quick move-in home renderings show inventory homes with their actual selections, lot and orientation before construction is complete enough for photos. They help builders list home...

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From Finish Schedule to Interior Rendering: How Specifications Become Accurate Images

From Finish Schedule to Interior Rendering: How Specifications Become Accurate Images

A studio turns a finish schedule into an interior rendering by matching each specified product, such as flooring, tile, cabinets, counters, paint, hardware and fixtures, with a cal...

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Kitchen Renderings for Multifamily Developers: Selling Units Through the Most Viewed Room

Kitchen Renderings for Multifamily Developers: Selling Units Through the Most Viewed Room

Kitchen renderings are among the most viewed images in any multifamily campaign. Developers get the best results by rendering the kitchen of each major unit type from an angle that...

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Primary Suite Renderings for Developers: Bedroom, Bath and Closet Images That Sell

Primary Suite Renderings for Developers: Bedroom, Bath and Closet Images That Sell

Primary suite renderings show the bedroom, bathroom and closet that buyers consider the private heart of a home. Developers get the best results by rendering the bedroom with its v...

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Corridor and Elevator Lobby Renderings: Showing the Spaces Residents See Every Day

Corridor and Elevator Lobby Renderings: Showing the Spaces Residents See Every Day

Corridor and elevator lobby renderings show the residential floors that buyers and renters pass through every day: the elevator landing, hallway finishes, lighting, unit entry door...

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Mailroom and Package Room Renderings for Multifamily Buildings

Mailroom and Package Room Renderings for Multifamily Buildings

Mailroom and package room renderings show residents how deliveries are received, stored and picked up: parcel lockers, cold storage for groceries, oversized package shelving and se...

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Building Entrance and Porte Cochere Renderings: Designing the First Impression

Building Entrance and Porte Cochere Renderings: Designing the First Impression

Building entrance and porte cochere renderings show the arrival experience: the drop-off, the canopy, the entry doors, landscaping, lighting and the first view into the lobby. They...

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Facade Material Study Renderings: Deciding Exterior Materials With Confidence

Facade Material Study Renderings: Deciding Exterior Materials With Confidence

Facade material study renderings compare exterior material options, such as brick, stone, fiber cement, metal panels, stucco and glass, on the same building from the same camera, s...

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Balcony and Terrace Renderings: Selling Outdoor Space in Multifamily Projects

Balcony and Terrace Renderings: Selling Outdoor Space in Multifamily Projects

Balcony and terrace renderings show private outdoor space: its size, railing design, flooring, furniture, planting and the view. Because outdoor space is highly valued in multifami...

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