Rendimension Blog
Insights & Articles
Perspectives on architectural visualization, pre-construction decisions, and the business of 3D rendering.
3D Walkthroughs for General Contractors
Contractors do not buy walkthroughs for marketing. They buy them to win pursuits and to stop rework.
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3D Walkthroughs for Marketing Directors
The walkthrough is rarely the deliverable that matters. The cutdowns are.
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3D Walkthroughs for Landscape Architects
Landscape is the discipline most damaged by a still image and most helped by movement.
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How to Use a 3D Walkthrough in a Leasing Tour
The walkthrough is not the tour. It is what makes the tour shorter and the follow-up survive.
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VR Walkthroughs in Build-to-Rent Leasing
On a build-to-rent community, VR is a leasing office tool before it is a marketing asset.
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VR Walkthroughs in Hotel and Resort Projects
On a hotel project, the first people we see put on the headset are almost never guests.
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VR Walkthroughs for Healthcare Facilities
In healthcare, VR is a clinical review instrument that happens to be useful for fundraising.
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VR Walkthroughs in Industrial and Warehouse Facilities
Industrial VR is not about atmosphere. It is about whether the box works.
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Retail and Mixed-Use VR Walkthroughs
On mixed-use, VR usually gets bought by leasing and used by entitlements.
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VR Walkthroughs in School and Campus Projects
A school VR walkthrough is usually asking taxpayers for money. Build it accordingly.
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VR for Leasing Agents
The headset does not sell the unit. The agent does, with the headset in hand.
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VR for Brokers and Investment Sales Teams
Capital does not buy on emotion, which changes what VR is for on the sell side.
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