Rendimension Blog
Insights & Articles
Perspectives on architectural visualization, pre-construction decisions, and the business of 3D rendering.
3D Walkthrough vs Still Renderings
Stills sell a moment. Walkthroughs sell a sequence. The wrong one is not weaker, it answers a question nobody asked.
Read article →
3D Walkthroughs for Investor Presentations
An investor is not buying the building. They are buying your judgment, and the film is evidence of it.
Read article →
360 Virtual Tours for Multifamily Leasing
A 360 tour does not close the lease. It removes the prospects who were never going to sign, which is where leasing agents lose their week.
Read article →
360 Virtual Tours for Restaurants
Private events are the reason to do this. Everything else is a bonus.
Read article →
360 Virtual Tours for Office Leasing
A vacant floorplate photographs badly and tours well, because a tenant needs to understand the shape, not admire the finish.
Read article →
360 Virtual Tours for Senior Living Communities
Families narrow to three communities before anyone gets on a plane. The tour decides whether you are one of the three.
Read article →
What a 360 Virtual Tour Package Includes
The quote covers the shoot. The cost you did not price is hosting, three years from now, when you no longer own the files.
Read article →
How Long Does a 360 Virtual Tour Take?
Two weeks if you can photograph it. Five to eight if the building does not exist yet. Those are different products.
Read article →
360 Virtual Tours vs 3D Walkthroughs
One lets the viewer wander. The other decides exactly what they see and in what order. That is the entire purchase decision.
Read article →
3D Floor Plans for Build-to-Rent Communities
A build-to-rent community leases the same four or five plan types hundreds of times. That changes what a 3D floor plan has to do, and it changes what you should ask a rendering stu...
Read article →
3D Floor Plans for Affordable Housing Developments
An affordable housing 3D floor plan has to survive a funding application, a community meeting and a lease-up. Those three audiences want different things from the same drawing.
Read article →
3D Floor Plans for Industrial and Warehouse Space
An industrial tenant is not buying a room. They are buying clear height, dock position, column spacing and truck court depth. A residential-style floor plan shows none of that.
Read article →